The rise of righwing regressive neoliberalism in the heart of social democratic Europe was accompanied by the mantra of “flexibility” or “flexicurity” which in effect gave capitalists the arbitrary power to dismiss workers. Mechanisms to compensate workers were weak and ineffectual. Flexibility became an integral part of the assault on the bargaining power and needs of the working majority. “Flexibility” and other anti citizen ploys need to be exposed for what they are, regressive policy instruments that increase inequality and exploitation of workng citizens. Organized citizen movements need to mobilize to oppose all such attempts to reorganize society on a more unequal basis or to impose austerity and lower living conditions on the mass of the population. Such practices are the essence of neoliberal capitalism. “Flexbility” leading to job loss, lower wages, or increased insecurity and loss of bargaining power for working citizens is mechanism for imposing austerity on workers while increasing the income of capitalists. There is other way to describe it and it is high time to start calling a spade a spade. The neoliberal media have helped numb the awareness of citizens to policy that increases inequality, exploitation and unjust and unequal exchange.